ABC 7 Chicago (WLS-TV) is making big moves this evening.
The Sunday news at 10 p.m. will be expanded to 1 HOUR. The longer broadcast is expected to help solidify the station's #1 ranking and its brand identity.
I'm just not sure if there needs to be that much WEEKEND news.
Weekend news tends to be slow, given that government offices are closed and most folks are out doing anything but trying to make news.
It would be okay if they expanded it on Friday evenings or during breaking news. They could have even tried a "Midnight Update" to see if the audience was interested in more news.
But if the local news market is going to just tell the same stories over and over again--viewers are going to only watch for the first 30 minutes anyway.
I hope that everything works out for Channel 7.
I will be watching. I just don't know for how long.
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