The question is whether they have hired the right person for the job.
Today, the "news" organization made an awfully insensitive and pathetic attempt at being funny in calling Lindsay Lohan one of Heavy D's "morgue buddies." (Lohan is working at the facility where Heavy D's body is.)
Well, Ms. DC Livers of Black Press Radio tried to contact TMZ's publicist Casey Culver.
Casey Culver must've skipped the class on media relations and public affairs. [I thought they offered those courses at online universities.] Obviously, they don't because she has been very crude with callers who want the insensitive blog taken down.
I don't even wanna give more press to her. But word travels quickly in the media industry and some publicists and journalists I know have already blacklisted TMZ.
It's not that TMZ goes the traditional, respectable route to begin with. But a lot of journalists give attribution to TMZ for their "breaking news."
I won't be one of them anymore.
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